Strategic repositioning for JazzAscona


Open up to a variety of music genres, maintaining the festival’s jazz soul, a strong bond to the music of New Orleans, and a special attention to young talents. This is the new direction that the Associazione JazzAscona wishes to give the popular music event in Ascona; it has also announced that it will part ways with Nicolas Gilliet’s artistic direction. The 36th edition of JazzAscona will take place from June 25 to July 4, 2020.

Through this repositioning, the Associazione JazzAscona wants to build the foundations for a more dynamic festival that can attract a wider audience of both locals and visiting tourists, aiming at offering an attractive event that can also increasingly contribute to the region’s induced economic activity.

The festival will conserve its jazz base, on which it intends to build a broader program, making room for emerging bands, young talents, and Swiss and Ticinese music.

New Orleans remains the festival’s strength, with the aim of more and more telling the story of life in the Crescent City, discovering its musical tendencies and culture, increasing the presence of New Orleans artists.

Based on this new set up, the Associazione JazzAscona has decided to part ways with the position of artistic director as conceived in the past. Consequently, the festival has not renewed the mandate of the concert management agency NicOLAsound for the 2020 edition; it however does not exclude future collaboration.

The Associazione JazzAscona would like to deeply thank Nicolas Gilliet for his long-lasting, profitable collaboration, for dedication and the quality of his work, highlighting his contribution to shaping the identity of this internationally relevant festival.

Further information on the event and on the operational framework of the Associazione will follow soon.