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Its location on Lake Maggiore, Mediterranean charm, and the quality of its touristic offers make Ascona an exclusive destination, rich in culture, art, and gastronomy. Its old town enchants visitors with history, colors, and a unique atmosphere.

Discover the Ascona-Locarno region: spa hotels, international events, campsites, and 1,400 km of hiking trails near Lake Maggiore. Everything you need for your next holiday in Ticino.

The picturesque village of Ascona, renowned for its colourful lakeside promenade and Mediterranean flair, has been crowned ‘Swiss village of the year 2025’ by Schweizer Illustrierte and L’illustré magazines.

«Birthplace of Jazz», «The Big Easy», «NOLA», «Crescent City», «The Paris of the South», «Mardi Gras City» – many names describe the city’s unique, vibrant, and relaxed character, which JazzAscona aims to bring to its audiences.

The mission of the New Orleans Tourism and Cultural Fund is to support the cultural industries and cultural ambassadors of the City of New Orleans through partnerships, grants, and cultural tourism promotion programs.

The U.S. Embassy in Bern manages official relations between the United States, the Swiss Confederation, and the Principality of Liechtenstein, promotes strong bilateral ties, and supports U.S. policy goals in the heart of Europe.

The Department of Education, Culture and Sport (DECS) is responsible for education, as well as promotion of culture and sport.

Together with its 210 members, the association works to create the best possible conditions for tourism in the region.

The local businesses on Ascona’s main square ensure that JazzAscona remains a free and highly successful cultural event.

Banca dello Stato del Cantone Ticino promotes the economic development of the Canton and offers the opportunity to participate in cultural and sporting events in the area.